Product Marketing Leader  ·  AI Practitioner

Built for what
NVIDIA is
building next.

20+ years taking complex, transformative technology and turning it into marketing that moves people and drives results. I've led global teams at Disney+ and DIRECTV. I've built AI infrastructure from scratch. Now I want to bring all of it to the company redefining what intelligence means.

Connect with me Why NVIDIA
20+
Years in product marketing
~40%
Faster time-to-brief with AI workflows
4M+
Subscribers touched across global launches
300+
Marketers trained on AI
Kyle Reilly-Johnston
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About

A marketer who runs
toward the hard stuff.

I've spent 20 years at the intersection of great products and the people who need to understand them. My career has been about taking things that are genuinely complex — streaming platforms, AI-powered retention systems, global subscriber migrations — and making them compelling, clear, and commercially effective.

At Disney+, I built and led the Global Product Marketing team responsible for Disney+ and Hulu. At DIRECTV, I built an ML-powered subscriber retention system that generated $17M in free cash flow. In both cases, I didn't wait for someone to hand me the roadmap — I built it.

NVIDIA sits at the center of the most significant technology shift in a generation. I want to be in that room — not as a spectator, but as the person who makes sure the world actually understands what you're building and why it matters.

Core strengths
AI Workflow DesignChatGPT · Claude · Copilot
Brand Strategy & PositioningArchitecture · Voice · Hierarchy
Product GTM & LaunchPositioning · Naming · Rollout
360° Integrated CampaignsBrief · Agency · Execution
Global ExpansionLATAM · APAC · EMEA
Subscriber Retention & LoyaltyLifecycle · Churn · Engagement
Team LeadershipGlobal PMM teams
What I do

The full stack of
product marketing.

01
Strategy that moves products forward

Competitive intelligence, audience segmentation, brand positioning, and roadmap influence — I build the strategic foundation that makes launches land and products grow. I don't just contribute to the strategy deck. I own it.

02
Campaigns that actually convert

I own the full 360 — creative briefs, agency direction, paid media, lifecycle email, CTV, owned social, and in-product placements. Not just oversight. The actual campaign architecture, from first brief to final measurement.

03
AI workflows that scale teams

I've built prompt libraries, workflow SOPs, and team playbooks using ChatGPT, Claude, and Copilot — enabling teams to run significantly more workstreams simultaneously while producing sharper, faster strategic output. At NVIDIA, that practice belongs at the center of how PMM operates.

AI Practice

AI isn't replacing marketers.
It's separating the ones
who get it.

I built a team-wide AI workflow system from scratch at Disney+ — prompt libraries, workflow SOPs, tool-specific playbooks, governance frameworks, and hands-on training across ChatGPT, Claude, and Microsoft Copilot. The goal was never just to use AI. It was to build the infrastructure that makes AI actually useful, repeatable, and on-brand at scale.

For a company like NVIDIA — whose products are literally powering the AI revolution — having a PMM leader who has built and lived these systems is a meaningful advantage. I'm not learning how to use AI. I've already deployed it.

~40%
Faster time-to-brief
20+
Concurrent workstreams
300+
Marketers trained & enabled
📄
Prompt library & SOPs
Role-specific playbooks for every PMM use case
↓
🤖
ChatGPT  ·  Claude  ·  Copilot
Tool-specific workflows, not generic prompts
↓
🛡
Governance & brand guardrails
Quality review, editorial standards, voice consistency
↓
📈
Measurable team output
~40% faster briefs  ·  significantly scaled capacity
Experience

Where I've done
my best work.

The Walt Disney Company
Jan 2022 – 2026
Director, Global Product Marketing — Disney+ & Hulu

Led a global product marketing team responsible for end-to-end strategy across Disney+ — brand positioning, 360-degree integrated campaigns, AI workflow innovation, subscriber experience, loyalty programs, and expansion across North America, LATAM, APAC, and EMEA. Owned full PMM lifecycle from roadmap influence through launch and measurement across a significant annual marketing program.

Disney+ Perks — built from scratch, scaled globally Verts GTM — A/B test to full iOS & Android launch Hotstar subscriber migration AI workflow system for PMM team Explore Disney+ — multi-market rollout
DIRECTV
Nov 2018 – Jan 2022
Senior Director, Product Marketing

Led product marketing, brand positioning, pricing strategy, and AI-powered retention programs across DIRECTV's U.S. consumer base. Launched DIRECTV Stream into a competitive OTT market and built an ML-powered subscriber segmentation framework that generated 26,000 customer saves and $17M in free cash flow.

DIRECTV Stream launch $17M free cash flow 26K customer saves 29bps churn reduction AI-powered retention packaging
AT&T TV
Jul – Nov 2018
Director, Product Marketing

Led retention strategy and data-driven marketing execution focused on churn reduction, NPS improvement, and subscriber lifetime value growth through targeted, segmented lifecycle campaigns.

Charter Communications
Feb 2006 – May 2018
Sr. Manager, Sales & Retention Operations

Built audience segmentation and behavioral targeting programs, enterprise sales QA infrastructure, and retention strategy across Southern California operations. Delivered a 7% revenue increase and achieved #2 Sales Culture ranking across four consecutive quarters with minimal voluntary attrition.

Why NVIDIA

This isn't a reach.
It's a natural next.

NVIDIA isn't just a chipmaker anymore. It's the infrastructure layer of the AI era — and that story is extraordinarily hard to tell well. I've spent my career making complex technology feel essential, accessible, and worth paying for. Here's exactly why this fit makes sense.

01   AI fluency isn't a line item for me
I've already built the thing NVIDIA is selling

I designed and deployed real AI workflow infrastructure inside a Fortune 50 company. I know the gap between AI hype and AI implementation — and I know how to market to people on both sides of it. That's a rare combination for a PMM leader to bring to an AI hardware and software company.

02   Complex products, massive audiences
I know how to make hard things land

Disney+ Perks, DIRECTV Stream, Hotstar migrations — each required translating technically complex products into subscriber value propositions that resonated across wildly different audiences and markets. NVIDIA's GTM challenge — from GeForce to CUDA to DGX to NVIDIA AI Enterprise — is exactly this type of problem at a larger scale.

03   Global by default
I've marketed at NVIDIA's geographic scale

I've run simultaneous launches across North America, LATAM, APAC, and EMEA — building localization-ready frameworks, regional coordination models, and cross-functional activation playbooks that let global teams move fast without losing brand consistency.

04   Team builder first
I build teams that outlast the work

Building and leading a high-performing Global PMM team at Disney+ — then getting that team AI-enabled and running at a level above its headcount — is the work I'm most proud of. I don't just hire good people; I build the systems, culture, and practices that make them exceptional.

Get in touch

I'm here for
NVIDIA.

I'm actively pursuing Director-level product marketing roles at NVIDIA. If you're on the team, know someone who is, or just want to connect — I'd genuinely love to talk. I'm ready to move fast.

✉  kyle@kylereilly.com 🔗  LinkedIn 📄  Download résumé

Based in Los Angeles  ·  Open to Santa Clara, remote, or hybrid